Littleton Mobile Marketing

Your Customers Already Use Mobile

“Today, nearly two-thirds (64%) of U.S. adults own a smartphone, up from 35% in 2011.”

(Pew Research Center 2015)
64% of people own SmartPhones
50% of SmartPhone users search on Google

”50% of mobile internet users search on Google.”

(GlobalWebIndex 2014)

Clients are Searching for Your Business!

20% of desktop searches have local intent
50% of mobile searches have local intent
BIA/Kelsey (April 2014)

 

Mobile device users are searching for location-relevant data:

  • Preschools
  • Retail Stores
  • Entertainment
  • Taxi cabs
  • Restaurants
  • Professional Services
  • Plumbers

MOBILE IS IMPORTANT TO GOOGLE MORE NOW THAN BEFORE

Google User Experience

At this time, Google is searching for more than just relevant content. The Internet Search Engine God is also looking at the experience a user has when they get there.  This is high in their Search Ranking algorithm.  They know if someone leaves the page shortly after landing, that loading was too slow, they had to stretch the screen to read the text or what they were searching for was not on that page.  They quantify experience by time and also if they continue to search your site for more information.  All these factors tell Google your site is worthy (or not) to rank high in the search engines.

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

-Google Webmaster Central Blog 2015

GOOGLE’S BEST PRACTICES FOR HIGH RANKING MOBILE

Mobile sites should be thumb-friendly

SHOW THE THUMBS SOME LOVE

Can users easily browse your website with just a finger, or thumb? Replacing text links with large, easy to tap buttons, raises your good user experience in Google’s ranking system.

SIMPLIFY NAVIGATION

EASY NAVIGATION

Giving users enough space between links so they tap the wrong one is helpful.  Unlike a desktop website, drop down menus don’t work on mobile sites.  Navigation buttons are the best way to give a user a great experience and help in your Google rankings.

LARGE TEXT

BIG TEXT

Make sure links have enough space between them so users don’t accidentally tap the wrong ones. The text needs to be large enough for them to read on a Smartphone. Make it easy for mobile users to see and access all the pages of your website. Avoid drop-down menus.

LARGE TEXT

CONVERT TO BUYERS

Always put your important info like your phone number or address in an obvious location. Map buttons and click-to-call buttons are easy ways to grab your prospect’s attention.

SO HOW CAN I BECOME MOBILE-FRIENDLY?

Google offers two ways to create a mobile-friendly site:

linedot

1

Create a dedicated mobile site (m.domain)

2

Create a totally new responsive site

linedot

“Both approaches will adhere to Google’s new guidelines, but there are a few differences.”

Google Webmaster Central Blog 2015

LOOKING AT YOUR OPTIONS

Choose which direction your business should take

MOBILE-ONLY WEBSITE
A dedicated mobile site doesn’t entail rebuilding your business’ entire site.

Get a Mobile Website from Wisewomen Web Publishing

RESPONSIVE WEBSITE
A responsive website is a great option if you’re ready for a complete redesign.

 

Get a Responsive Website from Wisewomen Web Publishing

BUT WHAT ABOUT AN APP?

An App works if your client’s know where to find your app.

Mobile Website from Wisewomen Web Publishing

Mobile Website

Appears in simple Internet searches on Google or Bing and is ready for your customers to engage with right away.

Mobile APP

Mobile APP

Has to be searched for by name in an app store and downloaded before it’s ready to be used.

ANOTHER REASON MOBILE SITES ARE #1

DRIVE BUSINESS TO YOUR DOOR
Creating a great mobile website means strategic implementation of thumb-friendly features and readable text. These provide your clients with the small-screen experience they deserve.

SOME OF THE MOBILE FEATURES WE WILL BUILD FOR YOU

CLICK TO CALL

CLICK TO CALL

Customers can contact you with simply a push of the button.

Mobile Maps

MOBILE MAPS

Easy way for your clients can find your business

YELP REVIEWS

Other’s opinions of your business is a great marketing tool to show you’re the BEST!

COUPON REVIEWS

COUPON FEATURE

Gift your customer a DEAL with one click of a button!

THE DIFFERENCE ONE FEATURE MAKES

Click to Call on MobileClick-to-Call

Your customers really want to talk

36percent

The number of users that will go to a competitor if they can’t call directly from search results

42percent

The rate at which calls to business from mobile search is growing

65billion

Calls to businesses from mobile search by 2016

B BIA/Kelsey (April 2014)
Ipsos/Google (February 2014)

LONG STORY SHORT

If they’re happy with your mobile site,
mobile customers mean business

73percent

Of mobile searchers trigger an
additional action like MAKING A
PHONE CALL or VISITING A BUSINESS

Littleton Mobile Marketing Brings Clients to Your Door

Are You Ready to Get Started on Your Business’s Mobile Website?

Fill out the form below and I’ll get to you quickly! Or give me a call at 303-955-0867 and we can discuss your mobile site needs!






 

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“Thanks Carole! You helped put us on the map and visible to the world. You are the best!!”JJ Heim

“I am so thrilled with my site and the direction my business is going since hooking up with Wisewomen Web Publishing and Carole’s team! SEO, Lead Generation and all the technical web design backend that included mobile site, my business just keeps expanding and growing online!”KaZ Cruse Akers