Littleton Mobile Marketing
Your Customers Already Use Mobile
“Today, nearly two-thirds (64%) of U.S. adults own a smartphone, up from 35% in 2011.”
(Pew Research Center 2015)
”50% of mobile internet users search on Google.”
Clients are Searching for Your Business!
BIA/Kelsey (April 2014)
Mobile device users are searching for location-relevant data:
- Retail Stores
- Taxi cabs
- Professional Services
MOBILE IS IMPORTANT TO GOOGLE MORE NOW THAN BEFORE
At this time, Google is searching for more than just relevant content. The Internet Search Engine God is also looking at the experience a user has when they get there. This is high in their Search Ranking algorithm. They know if someone leaves the page shortly after landing, that loading was too slow, they had to stretch the screen to read the text or what they were searching for was not on that page. They quantify experience by time and also if they continue to search your site for more information. All these factors tell Google your site is worthy (or not) to rank high in the search engines.
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
GOOGLE’S BEST PRACTICES FOR HIGH RANKING MOBILE
SHOW THE THUMBS SOME LOVE
Can users easily browse your website with just a finger, or thumb? Replacing text links with large, easy to tap buttons, raises your good user experience in Google’s ranking system.
Giving users enough space between links so they tap the wrong one is helpful. Unlike a desktop website, drop down menus don’t work on mobile sites. Navigation buttons are the best way to give a user a great experience and help in your Google rankings.
Make sure links have enough space between them so users don’t accidentally tap the wrong ones. The text needs to be large enough for them to read on a Smartphone. Make it easy for mobile users to see and access all the pages of your website. Avoid drop-down menus.
CONVERT TO BUYERS
Always put your important info like your phone number or address in an obvious location. Map buttons and click-to-call buttons are easy ways to grab your prospect’s attention.
SO HOW CAN I BECOME MOBILE-FRIENDLY?
Google offers two ways to create a mobile-friendly site:
Create a dedicated mobile site (m.domain)
Create a totally new responsive site
“Both approaches will adhere to Google’s new guidelines, but there are a few differences.”
Google Webmaster Central Blog 2015
LOOKING AT YOUR OPTIONS
Choose which direction your business should take
A dedicated mobile site doesn’t entail rebuilding your business’ entire site.
A responsive website is a great option if you’re ready for a complete redesign.
BUT WHAT ABOUT AN APP?
An App works if your client’s know where to find your app.
Appears in simple Internet searches on Google or Bing and is ready for your customers to engage with right away.
Has to be searched for by name in an app store and downloaded before it’s ready to be used.
ANOTHER REASON MOBILE SITES ARE #1
DRIVE BUSINESS TO YOUR DOOR
Creating a great mobile website means strategic implementation of thumb-friendly features and readable text. These provide your clients with the small-screen experience they deserve.
SOME OF THE MOBILE FEATURES WE WILL BUILD FOR YOU
CLICK TO CALL
Customers can contact you with simply a push of the button.
Easy way for your clients can find your business
Other’s opinions of your business is a great marketing tool to show you’re the BEST!
Gift your customer a DEAL with one click of a button!
THE DIFFERENCE ONE FEATURE MAKES
Your customers really want to talk
The number of users that will go to a competitor if they can’t call directly from search results
The rate at which calls to business from mobile search is growing
Calls to businesses from mobile search by 2016
B BIA/Kelsey (April 2014)
Ipsos/Google (February 2014)
LONG STORY SHORT
If they’re happy with your mobile site,
mobile customers mean business
Of mobile searchers trigger an
additional action like MAKING A
PHONE CALL or VISITING A BUSINESS
Are You Ready to Get Started on Your Business’s Mobile Website?
Fill out the form below and I’ll get to you quickly! Or give me a call at 303-955-0867 and we can discuss your mobile site needs!
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“Thanks Carole! You helped put us on the map and visible to the world. You are the best!!” — JJ Heim
“I am so thrilled with my site and the direction my business is going since hooking up with Wisewomen Web Publishing and Carole’s team! SEO, Lead Generation and all the technical web design backend that included mobile site, my business just keeps expanding and growing online!” — KaZ Cruse Akers