If you have a small business, you really want potential clients to find you. Today, that means you have to have a website. Anyone looking for your type of business is looking online. They are not looking in the direct mail “envelopes” you receive in your mail, certainly not in the dinosaur relic called the Yellow Pages and not on Craig’s list. You need to have a professional, online presence that attracts potential clients to your particular business.

Setting up a well developed website with keywords that drive the traffic you want to your site and then making an irresistible offer to turn them into raving fans is key for any small business. That is the simple part. Then you need to have that website work for you 24/7 as your loyal sales person who keeps bringing in more clients and improving your bottom line.

Content on your website needs to be fresh, ever changing and keyword rich for the services or goods you are selling. You are competing with millions of others online, and you want to be known as the expert, the go-to business for those potential clients. You accomplish this in several ways.
PR
An optimized, well-distributed, properly written press release has added impact than a prepared eNews campaign. $80-$350 on PRWeb garners you about 60,000 impressions and about 1,000 click-throughs.

Blogs/Direct Hosted Content
A freelance American writer can produce a quality blog for you and will gather the same sort of results that will be accumulated over a period of time. Pricing can range from $15-35 per blog post. One posting or more per day is the best way to get your site to rank high in the search engines, however weekly posts work well too, as a general. $15,000 gets you 1,000 blog posts. Not too shabby.

Videos
Google ranks videos higher than written content, but they get far less traffic in general. And “free” sites like YouTube have no commitment to direct business back to your website.

So, if you are a small business, just starting out, contact Wisewomen Web Publishing to help you set up your new website correctly, so that lead generation (i.e. potential clients) find you faster than your competitors. Your competitors don’t know what we can teach you and that gives you a decided advantage.

This post was written by Carole Cross at Wisewomen Web Publishing - Small Business Online Marketing

Wisewomen Web Publishing is an online lead generation and local mobile marketing company with one focus:

— Connect Your Business with New Clients and Decrease Your Marketing Expenses.

Wouldn’t you like to find out how to boost your Local Traffic through online marketing strategies?

This post will outline 10 Steps your can take TODAY to start generating leads online.

1. Your Website: Create keyword-rich text that pertains to your business niche

2. Create a form (autoresponder) to capture potential client information. Consider offering a valuable gift (report, discount coupon, gift) as a free give-away
3. SEO: Search engine optimization involves all levels of your website including utilizing analytics, keywords and fresh content. You can outsource this or do it yourself. You will pay $400-$1,500 a month for this service, depending upon your market.
4. Check out Google to see where your site is ranked in the search engines for your niche.
5. Create targeted, keyword rich pages of fresh content for each service/product you offer.
6. Back-Linking – Plan on building two hundred back-links each month, initially, to smoke out your competition.
7. Create a base line and monitor where your site is today.
8. Utilize an Excel spreadsheet to track your progress bi-weekly.
9. Social Media: Create LinkedIn and YouTube accounts for your business.
10. Create a Facebook Fan page as well as a Twitter Account for your business.

    BONUS TIPS JUST FOR YOU!

11. Create or add a Blog to your website. Then write 1-2 posts pertaining to your business per week.
12. Consider outsourcing a “custom” Facebook/Twitter page created for your business ($200-$1,500 total). This will present a professional presence and increase your lead generation results on both platforms.
13. You may outsource the graphics, forms, content creation and maintaining your marketing initiatives, depending upon your goals.