Lead Generation is crucial for any small business who want to attract targeted traffic hungry for your business products or services. Leads = Potential Sales. It is a simple concept, but looking at sites online, you can see that thousands of small businesses are not practicing this.

If you have a small business, you really want potential clients to find you. Today, that means you have to have a website. Anyone looking for your type of business is looking online. They are not looking in the direct mail “envelopes” you receive in your mail, certainly not in the dinosaur relic called the Yellow Pages and not on Craig’s list. You need to have a professional, online presence that attracts potential clients to your particular business.

Setting up a well developed website with keywords that drive the traffic you want to your site and then making an irresistible offer to turn them into raving fans is key for any small business. That is the simple part. Then you need to have that website work for you 24/7 as your loyal sales person who keeps bringing in more clients and improving your bottom line.

Content on your website needs to be fresh, ever changing and keyword rich for the services or goods you are selling. You are competing with millions of others online, and you want to be known as the expert, the go-to business for those potential clients. You accomplish this in several ways.
PR
An optimized, well-distributed, properly written press release has added impact than a prepared eNews campaign. $80-$350 on PRWeb garners you about 60,000 impressions and about 1,000 click-throughs.

Blogs/Direct Hosted Content
A freelance American writer can produce a quality blog for you and will gather the same sort of results that will be accumulated over a period of time. Pricing can range from $15-35 per blog post. One posting or more per day is the best way to get your site to rank high in the search engines, however weekly posts work well too, as a general. $15,000 gets you 1,000 blog posts. Not too shabby.

Videos
Google ranks videos higher than written content, but they get far less traffic in general. And “free” sites like YouTube have no commitment to direct business back to your website.

So, if you are a small business, just starting out, contact Wisewomen Web Publishing to help you set up your new website correctly, so that lead generation (i.e. potential clients) find you faster than your competitors. Your competitors don’t know what we can teach you and that gives you a decided advantage.